Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
IAS claims there is a correlation between time-in-view and increased brand recall.
Partnership addresses brand safety, fraud and viewability on the AdAsia Premium Marketplace and AdAsia Digital Platform for Publishers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins