Robert Sawatzky
Jul 22, 2019

Integral Ad Science chief: 'I want to be sure we're making the right bets'

Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.

It's been a busy first six months for Lisa Utzschneider, the new global chief executive of third-party verifier Integral Ad Science. After starting in January, the former Amazon VP of global ad sales and chief revenue officer at Yahoo is embarking on no less than what she calls the transformation of IAS, coinciding with the company's 10-year anniversary.

In recent weeks, IAS has ramped up verification and brand-safety offerings, including being the first to...

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