May 8, 2018

Standard Chartered celebrates ‘King’ Kenny Dalglish in Liverpool FC campaign

Children’s e-book regales history of club legend for Liverpool’s 125th birthday.

Jul 20, 2017

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

Feb 22, 2013

Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual marathon

HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.

Jan 28, 2011

Standard Chartered's Susan Ho to take sabbatical leave

HONG KONG - Susan Ho, head of group brand development and group corporate affairs at Standard Chartered, has confirmed she will take a six-month sabbatical leave starting in February.

Dec 3, 2010

SNS site aims at setting standard metrics for SNS marketing

BEIJING - SNS (Social Networking Service) marketing in China has been on the rise for three consecutive years. has set out to create a standardised and scientific methodology and metrics for measuring its value and ad effect.