Jin Bo

Campaign China Editor

Bo is a bilingual journalist with experience in newspaper, magazine and new media reporting. Prior to joining Media in June 2010, Bo spent ten years as a reporter, feature writer, film critic, magazine editor and web professional in Beijing and New York. He graduated from Columbia University Graduate School of Journalism with a MA degree in 2007.

Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Mar 17, 2011

Razorfish, Digitas add regional president of ...

BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.

Mar 15, 2011

CASE STUDY: Centuries-old Chinese pharmaceutical ...

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.

Mar 15, 2011

ICLP appoints Peggy Cheng as business director in ...

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

Mar 11, 2011

Facebook charges Cacafly with ad sales in Taiwan

TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.

Mar 10, 2011

Dongfeng Yueda Kia calls digital pitch for new QB model

SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.