Jin Bo
Campaign China Editor
Bo is a bilingual journalist with experience in newspaper, magazine and new media reporting. Prior to joining Media in June 2010, Bo spent ten years as a reporter, feature writer, film critic, magazine editor and web professional in Beijing and New York. He graduated from Columbia University Graduate School of Journalism with a MA degree in 2007.
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Fleishman Hillard wins Gome's PR business
BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.
Razorfish, Digitas add regional president of ...
BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.
CASE STUDY: Centuries-old Chinese pharmaceutical ...
CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.
ICLP appoints Peggy Cheng as business director in ...
SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.
Facebook charges Cacafly with ad sales in Taiwan
TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.
Dongfeng Yueda Kia calls digital pitch for new QB model
SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.
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