In his new post, Digonnet's focus will be operations and M&A in Greater China, with an emphasis on driving growth across all of APAC and accelerating the strategic capabilities offered to clients.
Digonnet will partner with the local Vivaki country chairs on local market business, capability development and collaboration between Razorfish, Digitas and Vivaki agencies.
Digonnet has over 30 years' experience in the advertising business, spanning Paris, London and Singapore.
Over the past three years he has developed a joint venture with Allyes, a Chinese agency engaged in online technology and media, to offer high level online operational marketing consultancy and planning.
He also helped deliver a platform to manage CRM programmes on mobile phones through mobile applications. Before that, Digonnet was the CEO of Euro RSCG Asia-Pacific, based in Singapore.