Jin Bo
Mar 15, 2011

ICLP appoints Peggy Cheng as business director in Beijing

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

Peggy Cheng relocates to Beijing
Peggy Cheng relocates to Beijing

Cheng, who has extensive loyalty and CRM experience, will lead the team in both servicing existing Beijing clients as well as being integral in ICLP's expansion in northern China.

The relocation is part of ICLP's move to strengthen the Beijing office, which was set up last year.

"Our focus in Beijing is to work closer with and support our global IT client base in north China by implementing CRM insights into their new and ongoing projects. With this objective in mind, we shall build upon our existing talent pool with local staff eager to further ICLP's reputation as the leading CRM provider in the region," said Cheng.

Cheng has been working in the Mainland for over five years, initially as planning director at Communication Central Group, now under Digitas Greater China, and more recently as business director for ICLP in Shanghai managing CRM activities for various clients including Visa International, Porsche, Virgin Atlantic and Wyndham Hotels.

Campaign China

Related Articles

Just Published

12 hours ago

First Barbie doll with hearing aids aims to boost ...

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

12 hours ago

Isn’t it time the industry had sustainability of ...

B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.

16 hours ago

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

17 hours ago

As Q1 results disappoint, should brands look beyond ...

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.