measurement

Sep 7, 2022

Inconsistent sustainability metrics plague marketers in Asia

With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.

Aug 25, 2022

Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint

Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.

Aug 19, 2022

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

Aug 11, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

Jul 27, 2022

Golin launches data tool to help leaders measure their communications strategy

Executive Impact Matrix is a data-driven solution to analyse the business impact that executive thought leadership delivers.