Aug 24, 2023

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns

The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.

Aug 18, 2023

Merkle launches AI-powered Google Technology Practice

The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.

Jun 21, 2023

Meta launches ad measurement tools for Facebook and Instagram's Reels

Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.

Jun 16, 2023

UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero

The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.

Jun 13, 2023

Spotify launches ad analytics service for advertisers

Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.

Jun 13, 2023

Measurement is key to decarbonise ad production and reduce media emissions

Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.