With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.
Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.
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