measurement
Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
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Your attention please: How to navigate attention metrics
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Back to basics: Measuring marketing ROI for your campaigns
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Inconsistent sustainability metrics plague marketers in Asia
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.
Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint
Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.
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