measurement
Twitter selects DoubleVerify, IAS as preferred brand safety partners
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
Why mega-famous creators don’t define influencer marketing
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
Nielsen to overhaul flagship currency by 2024, but change will be slow
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
How to find your way in digital measurement
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
Launchmetrics moves into China with Parklu acquisition
This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.
It's time to end our addiction to 50-year-old measurement tools
Brand measurement must evolve to continue justifying upper-funnel investment
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