measurement
Inconsistent sustainability metrics plague marketers in Asia
With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.
Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint
Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Evolving mediums demand evolving solutions
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
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Golin launches data tool to help leaders measure their communications strategy
Executive Impact Matrix is a data-driven solution to analyse the business impact that executive thought leadership delivers.
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