Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
Facebook's director of marketing science APAC gives advice on how marketers can adapt their measurement strategies to account for changes in consumer behaviour during COVID-19.
Lawsuit was filed in 2018.
The global CEO of Red Havas talks about why brands should change the ways they measure content.
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
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