measurement

Dec 14, 2022

Your attention please: How to navigate attention metrics

Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.

Nov 24, 2022

Back to basics: Measuring marketing ROI for your campaigns

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Sep 7, 2022

Inconsistent sustainability metrics plague marketers in Asia

With hundreds of measurement options and widely varied ESG implementation across markets, CMOs in APAC face a rocky road to improve their sustainability scores.

Aug 25, 2022

Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint

Advertising executives want transparency from Twitter on security and measurement as its ownership battle illuminates internal practices.

Aug 19, 2022

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.