Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.
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