measurement

Jun 30, 2020

The Attention Council adds Havas, Dentsu, AB InBev, Electrolux and more new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

Apr 30, 2020

Tips for adapting your measurement strategy during COVID-19

Facebook's director of marketing science APAC gives advice on how marketers can adapt their measurement strategies to account for changes in consumer behaviour during COVID-19.

Mar 18, 2020

Why vanity metrics are dead

The global CEO of Red Havas talks about why brands should change the ways they measure content.

Nov 6, 2019

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

Sep 11, 2019

ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'