In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
David Porter, Unilever's outgoing VP of global media to advise Australian attention metrics company led by professor Karen Nelson-Field.
The decision comes amid growing calls to diversify TV measurement strategies.
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
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