measurement
Campaign Crash Course: Understanding attention-based metrics
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
KPIs for communications shift with the times
A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
Unilever APAC media chief joins Amplified Intelligence as an advisor
David Porter, Unilever's outgoing VP of global media to advise Australian attention metrics company led by professor Karen Nelson-Field.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
Finding digital measurement success, part 2: Attribution and incrementality
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
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