measurement

May 20, 2022

Campaign Crash Course: Understanding attention-based metrics

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

Mar 30, 2022

KPIs for communications shift with the times

A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.

Feb 18, 2022

Spotify acquires Podsights and Chartable to boost podcast measurement capabilities

The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.

Jan 25, 2022

Unilever APAC media chief joins Amplified Intelligence as an advisor

David Porter, Unilever's outgoing VP of global media to advise Australian attention metrics company led by professor Karen Nelson-Field.

Jan 6, 2022

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Dec 8, 2021

Finding digital measurement success, part 2: Attribution and incrementality

Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.