measurement

Dec 15, 2020

Twitter selects DoubleVerify, IAS as preferred brand safety partners

The partnership is Twitter’s first third-party integration to measure brand safety on the platform.

Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Dec 8, 2020

Nielsen to overhaul flagship currency by 2024, but change will be slow

The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.

Nov 20, 2020

How to find your way in digital measurement

Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.

Nov 19, 2020

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Oct 26, 2020

It's time to end our addiction to 50-year-old measurement tools

Brand measurement must evolve to continue justifying upper-funnel investment