An overwhelming majority of millennial Singaporeans can’t name the sponsors, according to Happi.
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Maya Hari says APAC continues to be the social network’s growth engine, and things are continuing full steam following the recent departure of former head Aliza Knox.
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
YouTube has responded to a Vietnamese government investigation and news of big-name brands halting advertising activity on the platform.
Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.
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