Faaez Samadi
Aug 25, 2017

Brands seeing minimal recall with Singapore millennials over SEA Games

An overwhelming majority of millennial Singaporeans can’t name the sponsors, according to Happi.

(Voxsports Voxer/Flickr)

A whopping 84 percent of Singapore millennials are unable to recall the names of brands or sponsors associated with this year’s Southeast Asia Games in Kuala Lumpur, according to research from micro-survey app Happi.

In a survey of 1,436 respondents between 18 and 24 August, even the 16 percent who could recall any sponsors could only name one or two, Happi found. Official SEA Games sponsors include Grab, Air Asia, Ajinomoto, Petronas, Prudential and Sony,...

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