An overwhelming majority of millennial Singaporeans can’t name the sponsors, according to Happi.
Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.
Prudential Malaysia takes on its role as the official sponsor of SEA Games 2017.
SINGAPORE - In a campaign to fire up the populace in advance of the upcoming SEA Games, Sport Singapore and Ogilvy worked with an Oscar-nominated film director to produce a series of films that document the obsessive work athletes must put in to succeed at the highest levels.
NAYPYIDAW – As the 2012 Olympic Games officially closes in London, brands are now eying the 2013 Southeast Asian Games in Myanmar as a catalyst for long-term opportunities in the newly opened market.
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