Aug 4, 2015

The next phase of marketing

A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.

Nov 18, 2014

Strategic content: Beware of diving in head-first

Brands need to take stock of their content marketing initiatives and ensure they fit into the bigger business picture.

May 7, 2014

Healthcare brands change communications tack

ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.

Jun 11, 2013

Nominations please: Campaign Asia-Pacific to ...

ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.

Jun 7, 2013

Big pharma in uphill battle

As the dynamics of healthcare change, brands need to define their selling points.

May 23, 2013

TSLA selects Berlin-based independent as creative ...

SINGAPORE - The Secret Little Agency (TSLA) has selected a Berlin-based independent as its creative partner on the Singapore Economic Development Board account in a move tipped to offer an alternative agency model for Asian clients with global aspirations.