With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
Trust in government is low, but the jury is still out on how millennials view brands right now.
On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.
FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.
The digital music service has released its first annual Culture Next Trends Report.
New campaign sees insurer seek to engage younger audience on the process of ‘adulting’.
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