millennials

Feb 1, 2021

Fresh tips for getting China's online youth engaged in live events

With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.

Apr 2, 2020

Millennials want brands to communicate more during COVID-19 crisis, study finds

Trust in government is low, but the jury is still out on how millennials view brands right now.

Nov 29, 2019

What luxury needs to know about China’s slasher generation

On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.

Jul 7, 2019

Don't blame short attention spans for unengaging content

FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.

Jun 6, 2019

Spotify's 5 global Millennial and Gen Z trends

The digital music service has released its first annual Culture Next Trends Report.

Apr 5, 2019

Manulife asks millennials to consider their fortunes

New campaign sees insurer seek to engage younger audience on the process of ‘adulting’.