millennials

Feb 16, 2022

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.

Nov 23, 2021

How brands are failing to connect with millennial mothers

Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.

Jul 27, 2021

Millennials are optimistic about brand values and activism. Gen Z is not

A study by MullenLowe shows Gen Z expresses ambivalence towards brands.

Jul 12, 2021

Gen Z and millennials seek diverse voices in audio

A report by Spotify reveals young people are seeking out more diverse audio content.

Feb 1, 2021

Fresh tips for getting China's online youth engaged in live events

With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.

Apr 2, 2020

Millennials want brands to communicate more during COVID-19 crisis, study finds

Trust in government is low, but the jury is still out on how millennials view brands right now.