Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
A report by Spotify reveals young people are seeking out more diverse audio content.
With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
Trust in government is low, but the jury is still out on how millennials view brands right now.
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