Faaez Samadi
Mar 6, 2019

Kantar launches new insights platform

Marketplace available in 21 countries.

Kantar launches new insights platform

Kantar today announced the opening of Kantar Marketplace, the company’s new on-demand research and insights platform.

Housing Kantar’s full suite of research and insights tools and services, Marketplace allows users to create custom self-serve surveys, providing access to 80 million consumers worldwide, as well as deeper insights and campaign analysis. At launch, the following offerings are available:

  • Link: Kantar’s campaign pre-testing solution for TV, digital, outdoor, print or point-of-sale advertising, with a database of around 200,000 adverts that can deliver results to help optimise media spend in as little as six hours.
  • Ad Now: Measurement tool that analyses in-market performance of advertising campaigns.
  • Quick Polls: Allows user to ask one question and provides 1,000 respondents in under one hour.

Marketplace launches in 21 countries, including six Asia-Pacific markets:  Australia, Indonesia, New Zealand, Philippines, Singapore and Thailand. Japan, Korea and India will begin operations on 30 March.

Throughout the year, Kantar will add more solutions to Marketplace, including it’s innovation and concept testing service eValuate, PR coverage and brand analysis tool Reputation Intelligence, and market dynamics analysis platform Global Monitor.

Eric Salama, Kantar CEO, said: “With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy.”

Will Galgey, Kantar Marketplace CEO, added: “The speed at which our clients’ competitive environments evolve is ever faster. Our clients expect us to support them in that challenge. Kantar Marketplace is a key part of our response; delivering fast and accurate research at a fraction of the usual time and cost.”

Related Articles

Just Published

6 hours ago

Creative Minds: Calvin Choong has an entire room of ...

Get to know the creative group head at Zeno Group whose son is the only respite he needs at the end of a bad day.

11 hours ago

Is this Malaysia Airlines campaign delusional?

In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.

11 hours ago

Women to Watch 2022: Ela Federigan-Chua, Optimax ...

An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.

12 hours ago

Chinese social platforms are more child-safe than ...

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.