research
With Gangs in charge, how will Essence fare?
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
MediaMonks: Maybe not an agency, still a force to be reckoned with
AGENCY REPORT CARD: We rate the S4 Capital company for the first time.
Wunderman Thompson’s growth pangs
AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
‘Design thinking’ cradles VMLY&R in a tough year
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
TBWA’s investment in culture sets it apart during pandemic
AGENCY REPORT CARD: The creative force demonstrates that a spotlight on employee and creative culture is just as important as tech-driven innovations.
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