research

23 hours ago

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

2 days ago

Global forecast: Automobile marketing and the rise of electric vehicles

EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.

May 11, 2022

How marketers can respond to China's Omicron outbreak

TOP OF THE CHARTS: A new report from Publicis reveals the early impact of China's stringent Covid regulations on brands and consumers.

May 9, 2022

Is your company doing enough to be diverse and inclusive? Tell us

Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

May 9, 2022

Publicis Creative defends agency brands under unified P&L

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

May 6, 2022

Global forecast: Telco marketing and the rollout of 5G

EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.