research
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Wunderman Thompson
The linchpin to success came from turning talent attrition into attraction, with better transparency, staff development, and leadership to match.
Agency Report Card 2022: Wieden + Kennedy
It was a tough year for the independent, hit with key client losses and high turnover, but its Japan business has thrived under a new vision to take on more local work.
Agency Report Card 2022: Wavemaker
Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.
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