research

Apr 21, 2020

Asia-Pacific youth more hopeful amid COVID-19, but less trusting of others

Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.

Apr 21, 2020

Here's how young people around the world really feel about COVID-19

An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.

Apr 2, 2020

Millennials want brands to communicate more during COVID-19 crisis, study finds

Trust in government is low, but the jury is still out on how millennials view brands right now.

Feb 26, 2020

China's consumer optimism persists amid outbreak: Wavemaker research

Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.

Feb 21, 2020

Top 5 challenges facing today's creative teams

New research points to speed and volume as some of the greatest hurdles.

Feb 13, 2020

Does social brand purpose really matter to consumers?

Perhaps not as much as marketers think it does, according to some recent research.