Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.
An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.
Trust in government is low, but the jury is still out on how millennials view brands right now.
Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.
New research points to speed and volume as some of the greatest hurdles.
Perhaps not as much as marketers think it does, according to some recent research.
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