research

Apr 20, 2021

Is your company doing enough to be inclusive? Tell us

Campaign Asia-Pacific and Kantar invite you to take our survey to assess adland’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

Apr 15, 2021

Emoji users want more representation

A survey by Adobe shows people across the globe do not feel represented by existing emoji.

Apr 15, 2021

UM's consultancy focus helps offset new business slump

AGENCY REPORT CARD: Rapid deployment of new tools solved pressing issues for pandemic-struck clients. Was this enough to recoup a smaller year of new business?

Apr 14, 2021

In a tough year, Havas Media loses focus

AGENCY REPORT CARD: Here’s how Havas Media survived a challenging year in 2020, with top management departures and slowing business.

Apr 14, 2021

These 20 ads were the most effective of 2020: Kantar

Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.

Apr 13, 2021

A disjointed Wavemaker reinvents itself

Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?