research
Asia-Pacific youth more hopeful amid COVID-19, but less trusting of others
Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.
Here's how young people around the world really feel about COVID-19
An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.
Millennials want brands to communicate more during COVID-19 crisis, study finds
Trust in government is low, but the jury is still out on how millennials view brands right now.
China's consumer optimism persists amid outbreak: Wavemaker research
Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.
Top 5 challenges facing today's creative teams
New research points to speed and volume as some of the greatest hurdles.
Does social brand purpose really matter to consumers?
Perhaps not as much as marketers think it does, according to some recent research.
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