Marketplace available in 21 countries.
Agency will oversee offline media remit for e-commerce platform.
Partners include several leading publishers and Mindshare.
The digital economy's demand for personal-touch means brands selling direct are challenging the online marketplaces.
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
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