Faaez Samadi
Oct 26, 2018

Direct-to-consumer brands on the rise in the age of the individual

The digital economy's demand for personal-touch means brands selling direct are challenging the online marketplaces.

Brennan Loh from Shopify, speaking at FUTR Asia

The resurgence of direct-to-consumer D2C brands thanks to ecommerce and social media is returning retail to where it should always have been, said Brennan Loh, director of international markets at Shopify.

Speaking at this week’s FUTR Asia conference in Singapore, Loh highlighted that the conditions were perfect for explaining the success of many D2C brands, chiefly that thanks to the development of ecommerce, “the internet has become the intermediary, without the third-party middle man,” like...

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