Gabey Goh
Nov 24, 2016

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

Steve Sirich

SINGAPORE - It may have missed the search boat and the subsequent wave that propelled competitor Google to the top of the adspend mountain, but Microsoft and its Bing Ads division are confident that they're making all the right moves to secure a place in the next inevitable wave.

At least that’s the message Steve Sirich, general manager of Bing Ads Marketing at Microsoft, had to share during a recent visit to Singapore.

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