search

Sep 27, 2023

Industry reacts to Google’s rumoured search partnership with TikTok

Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?

Jul 19, 2023

Optimising the most powerful search engine: The human brain

What's the world's most powerful marketing-optimised search engine? Is it Google? Bing? Baidu? None as powerful as the human brain, opines UM APAC's regional strategy director Aditya Kilpady.

May 24, 2023

Google looks to apply more AI tools for advertisers

At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.

Feb 19, 2023

The promises and perils AI-powered search

Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.

Feb 7, 2023

Google announces Bard, its answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.