Feb 19, 2023

The promises and perils AI-powered search

Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.

Feb 7, 2023

Google announces Bard, its answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Mar 5, 2021

Don't sleep on SEO

An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Oct 16, 2019

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.