An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?
Microsoft now says it wants 'go above and beyond search' with new online advertising products.
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