search
Why Google's claims about audio transcription matter for marketing
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
Ecommerce the next frontier for search advertising in China: OMD
A study from OMD China points to the growing importance of ecommerce sites in search advertising.
Voice search will upturn everything you know about SEO
Hi Siri? Tell me about OK Google.
Google introduces voice based search within analytics
Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.
Google: Engage brands "all the way to the checkout"
Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.
The cannibalisation of organic search
Advertisers are paying more and more for clicks that were once free, writes a partner at Gain Theory.
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