Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
What's the world's most powerful marketing-optimised search engine? Is it Google? Bing? Baidu? None as powerful as the human brain, opines UM APAC's regional strategy director Aditya Kilpady.
At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.
Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.
Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
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