The promises and perils AI-powered search
Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.
Google announces Bard, its answer to rival ChatGPT
Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
Don't sleep on SEO
An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.
Don’t underestimate the power of the voice
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
Cracks appear in Google's search ad revenue dominance
Forecast of search ad market suggests Amazon is only growing player in $55bn US market.
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