search
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
Google redefines ‘top ads’
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
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Industry reacts to Google’s rumoured search partnership with TikTok
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
Optimising the most powerful search engine: The human brain
What's the world's most powerful marketing-optimised search engine? Is it Google? Bing? Baidu? None as powerful as the human brain, opines UM APAC's regional strategy director Aditya Kilpady.
Google looks to apply more AI tools for advertisers
At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.
The promises and perils AI-powered search
Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.
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