Faaez Samadi
Jan 28, 2019

Bukalapak hires PHD Indonesia

Agency will oversee offline media remit for e-commerce platform.

Bukalapak hires PHD Indonesia

Indonesia’s largest online marketplace, Bukalapak, has appointed PHD Indonesia as its media agency.

Following a five-agency pitch, PHD was selected to handle Bukalapak’s offline media duties and develop its in-house digital media capabilities. PHD takes over from incumbent Dentsu X.  

Bukalapak was established in 2010, and has since grown into Indonesia’s fourth unicorn.

James Hawkins, CEO of PHD APAC, said the win was an endorsement of “the ‘new look and feel’ of PHD Indonesia” under general manager Nadia Zain’s leadership. Zain said PHD was thrilled to partner with Bukalapak “and work with them on their ambition to grow the nation’s economy”.

Ari K Wibowo, associate vice president of brand at Bukalapak, said: “Throughout the review process, PHD demonstrated a clear understanding of our objectives and put forward the best plan for how we can achieve them.”

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

6 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

6 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.