Marketplace available in 21 countries.
Mobile ad platform names new Beijing GM and is set to open a Guangzhou office
Site includes tools and programmes for creatives and launches in APAC first.
Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.
Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.
Announced today at Cannes, the Shanghai Addition will focus on servicing Chinese brands looking to expand their global footprint.
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