Jessica Heygate
Jun 2, 2022

IAB Tech Lab launches platform to centralise privacy and consent signals

Global privacy platform designed to help the ad industry navigate evolving privacy laws and platform changes across countries.

IAB Tech Lab launches platform to centralise privacy and consent signals

The IAB Tech Lab has launched a global privacy platform (GPP) designed to centralize privacy and consent management for the global digital advertising industry.

GPP aims to reduce the fragmentation of privacy management as it becomes more convoluted in an evolving regulatory and privacy landscape.

The platform will consolidate privacy, consent and consumer choice signals from sites and apps into a single platform. 

This will allow global publishers, advertisers and ad tech providers to manage and adapt privacy and data protection controls across various local privacy laws — such as California’s CCPA and Europe’s GDPR — in one platform.

Anthony Katsur, CEO of IAB Tech Lab, saidthe platform is designed to address local and regional interpretations of consumer privacy: “One-off solutions and protocols cannot solve cross-jurisdictional consumer privacy and control challenges in the advertising ecosystem.”

GPP has been two years in the making. It is a product of IAB Tech Lab’s Project Rearc initiative, a taskforce set up in 2020 with a remit to design systems and standards that will allow advertisers to continue to target consumers online in a private and secure manner.

The platform will be available for public comment from today (June 1) for 60 days.

IAB Tech Lab designs standards and tools for the digital advertising industry. Last month, the consortium released a new standard, SHARC, designed to enable interactive ads to be served across different platforms in a secure iframe that prevents the ad from accessing sensitive data.

 

 

Source:
Campaign US

Related Articles

Just Published

2 hours ago

Singapore’s top 50 brands for consumer experience

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

3 hours ago

Pride marketing: Even the smallest acknowledgement ...

Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.

3 hours ago

McCann Worldgroup promotes Adrian Botan to global role

Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.

4 hours ago

Cannes Lions entries drop slightly as new humour ...

While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.