privacy
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
The shifting sands of social context
A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
What’s the price of privacy in APAC? Please take our survey
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
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