privacy
Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Google’s APAC head of privacy on how marketers can gear up
Jessica Martin on how Asia marketers should be privacy-ready, the promise of Topics, and why Thailand is ahead of the pack in privacy awareness.
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
What does data privacy and consumer protection look like in the metaverse?
The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.
Google reveals significant step to restrict cross-app tracking on Android
The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
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