EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.
The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.
A WhatsApp alert about its data-sharing policy with Facebook has boosted downloads for alternative messaging apps. But the policy is in fact not new.
The popular video sharing app was sued a record $5.7 million by the FTC for violating U.S. children’s privacy law in 2019.
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