privacy

Aug 26, 2022

Instagram responds to 'precise location' user concerns

Instagrammers are concerned that their location could be made public.

Aug 18, 2022

How brands can turn first-party data into practical insights

First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.

Aug 14, 2022

Do brands have a place on a social platform that tries to stay out of your life?

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

Aug 10, 2022

How will Apple balance privacy and personalisation as it grows ad business

Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.

Aug 2, 2022

With cookies extinction delayed again, how should advertisers approach alternatives?

As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.

Jul 1, 2022

Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.