privacy

Feb 18, 2021

Cookieless in Singapore: only 1 in 10 marketers and publishers have adopted an ID solution

EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.

Feb 2, 2021

GroupM launches data ethics tool

The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.

Jan 27, 2021

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.

Jan 19, 2021

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.

Jan 11, 2021

WhatsApp users flock to Signal, Telegram in light of privacy concerns

A WhatsApp alert about its data-sharing policy with Facebook has boosted downloads for alternative messaging apps. But the policy is in fact not new.

Jan 8, 2021

TikTok faces fresh legal challenge in UK for violating children’s data privacy law

The popular video sharing app was sued a record $5.7 million by the FTC for violating U.S. children’s privacy law in 2019.