privacy
Data clean rooms: The solution for brands' identity hurdles?
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
Instagram responds to 'precise location' user concerns
Instagrammers are concerned that their location could be made public.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How brands can turn first-party data into practical insights
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Do brands have a place on a social platform that tries to stay out of your life?
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
How will Apple balance privacy and personalisation as it grows ad business
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With cookies extinction delayed again, how should advertisers approach alternatives?
As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
