privacy

3 days ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

4 days ago

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

Apr 30, 2021

Privacy wars heat up on Apple and Facebook earnings calls

Facebook says the update will start impacting its business in Q2.

Mar 29, 2021

The shifting sands of social context

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.

Mar 17, 2021

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Mar 4, 2021

What’s the price of privacy in APAC? Please take our survey

Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.