privacy

Jul 8, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Feb 18, 2024

Are you really ready for a new era of privacy-centric marketing?

New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.

Sep 29, 2023

Reddit will no longer allow users to opt-out of ad personalisation

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

Aug 20, 2023

Ads served on YouTube kids content may have triggered widespread tracking of children online: Report

Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.

Aug 8, 2023

Invisible ad fraud uncovered on Google Play apps, affects millions of Korean Android users says new cyber report

Researchers have uncovered 43 rogue apps that collectively received 2.5 million covert downloads, violating Google Play's developer standards.

Apr 5, 2023

TikTok fined £12.7m for children's data and privacy breaches

The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.