insights

3 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

Sep 17, 2024

80% of brands worried about agency use of gen AI, WFA survey finds

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Aug 1, 2024

Dentsu finds growing belief among CMOs that AI can rival human creativity

2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people.'

Mar 6, 2019

Kantar launches new insights platform

Marketplace available in 21 countries.

Feb 20, 2018

It’s time to fix how we measure

Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.

Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.