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Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
MEDIA TALK: As data is becoming the window to identify insights on consumers, will the walled gardens increase visibility or hamper it?
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