insights
It’s time to fix how we measure
Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
Emotional data is not an oxymoron: Unruly's take on engagement
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Top 1000 Brands briefing: 4 key takeaways (and photos)
Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.
Mobile marketing means 'more than just Google and Facebook'
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Walled gardens: Love or hate? Why?
MEDIA TALK: As data is becoming the window to identify insights on consumers, will the walled gardens increase visibility or hamper it?
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