Faaez Samadi Rick Boost
Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

Brands must engage consumers with the right message that fits their mood if they want to create meaningful interactions.
 
That’s where emotional data comes in, according to Ian Forrester, global SVP of insight at Unruly. Speaking with us at Spikes Asia, Forrester explained how brands that combine emotional intelligence with respect for consumer boundaries can set themselves apart. He added that this difference will only become more telling as more immersive technologies become mainstream.

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