Philippa Edwards
Jan 29, 2019

3 emerging tech tools restoring data control to consumers

From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.

If you’re not paying for it, you become the product’. It’s a saying that’s been around for years, but only in the wake of major data leaks and revelations of unsavoury data-sharing practices has the subject of controlling our information started to become top of mind.

The implementation of the General Data Protection Regulation GDPR in the EU in mid-2018 brought new awareness, opening consumers’ eyes to the quantity of information that companies were storing...

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