kantar

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Kantar and Bain on their $4bn deal: Now we can invest and acquire more
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1 day ago

Kantar and Bain on their $4bn deal: Now we can invest and acquire more

Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.

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WPP sells 60% of Kantar to private equity firm Bain Capital
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4 days ago

WPP sells 60% of Kantar to private equity firm Bain Capital

The sale values Kantar at US$4 billion.

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APAC adland inequality persists in race, age and gender: Exclusive research
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Jun 4, 2019

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
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Jun 4, 2019

Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.

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Look around your office. Is it serious about diversity? Take our survey
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Apr 11, 2019

Look around your office. Is it serious about diversity? Take our survey

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

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Insisting on using only celebs is like
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Mar 26, 2019

Insisting on using only celebs is like "gambling" in your KOL strategy

Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.

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