Chinese brands that stepped up their International Women's Day actions
While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.
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The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
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Sustainable transformation in APAC — from ambition to brand action
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Cost of living main barrier to sustainable living for APAC consumers: study
TOP OF THE CHARTS: 67% of APAC consumers want to do more to be more mindful of the planet and the environment, but their increased cost of living prevents them from doing so, according to a report by Kantar.
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