kantar
Is your company doing enough to be diverse and inclusive? Tell us
Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
Women are exhausted, isolated and burned out: Berlin Cameron study
Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.
Women to Watch Greater China 2022: Lynn Zhang, Kantar
With her experience, expertise and energy, Zhang is described as the engine behind the growth of Kantar’s business in China.
Amazon, Asian Paints and Tata Tea: India's most purposeful brands
Zomato, Samsung, Jio, and Surf Excel also appear high on Kantar's list of the market's most purposeful brands.
Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.
BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
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