Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
The sale values Kantar at US$4 billion.
Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.
Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.
Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.
Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins