kantar

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Look around your office. Is it serious about diversity? Take our survey
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Apr 11, 2019

Look around your office. Is it serious about diversity? Take our survey

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

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Insisting on using only celebs is like
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Mar 26, 2019

Insisting on using only celebs is like "gambling" in your KOL strategy

Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.

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Kantar becomes single brand
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Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

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Plugging the disconnect between finance and marketing
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Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Kantar launches new insights platform
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Mar 6, 2019

Kantar launches new insights platform

Marketplace available in 21 countries.

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Exclusive Campaign study finds clients value agencies' creativity the highest
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Mar 5, 2019

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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