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'60% of the ads do not travel well across Asia'
As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
Kantar and Bain on their $4bn deal: Now we can invest and acquire more
Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
WPP sells 60% of Kantar to private equity firm Bain Capital
The sale values Kantar at US$4 billion.
APAC adland inequality persists in race, age and gender: Exclusive research
Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.
Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.
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