kantar
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
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HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong
Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.
GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry
In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.
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