kantar
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Women’s cricket searches rose by 103% in 2024: Kantar India study
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
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Yuu dominates Kantar's BrandZ Hong Kong ranking
DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.
Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
Kantar BrandZ reveals 2024’s most valuable Chinese brands
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
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