Oct 19, 2022

Cost of living main barrier to sustainable living for APAC consumers: study

TOP OF THE CHARTS: 67% of APAC consumers want to do more to be more mindful of the planet and the environment, but their increased cost of living prevents them from doing so, according to a report by Kantar.

Sep 7, 2022

Amazon is most-preferred ad environment for consumers globally

Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.