kantar

3 days ago

Stereotypical ads missing out on India’s diverse consumer base: New report

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.

Sep 11, 2023

Global marketers fall rapidly out of love with TV, according to Kantar study

Study quizzed 900 marketers from markets spanning the globe.

Sep 8, 2023

HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong

Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.

Jun 21, 2023

GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry

In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.

Jun 15, 2023

Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking

Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.

May 10, 2023

What were the most creative and effective ads in 2022 in SEA?

TOP OF THE CHARTS: Several brands, such as Heineken, Nestlé, Lego, and others, have produced winning ads that feature distinct creative strategies, yet all demonstrate excellence in delivering effective campaigns.