kantar

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'60% of the ads do not travel well across Asia'
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Sep 26, 2019

'60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

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Advertisers are drowning in data, Kantar study says
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Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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Kantar and Bain on their $4bn deal: Now we can invest and acquire more
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Jul 15, 2019

Kantar and Bain on their $4bn deal: Now we can invest and acquire more

Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.

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WPP sells 60% of Kantar to private equity firm Bain Capital
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Jul 12, 2019

WPP sells 60% of Kantar to private equity firm Bain Capital

The sale values Kantar at US$4 billion.

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APAC adland inequality persists in race, age and gender: Exclusive research
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Jun 4, 2019

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
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Jun 4, 2019

Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.

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