Jane Leung
Jul 8, 2010

HKIRC said online retail and user engagement is lacking in .hk domains

HONG KONG - Hong Kong Internet Registration Corporation (HKIRC) has announced the lack of online retail platforms and secure payment measures under the .hk domain.

Hong Kong .hk
Hong Kong .hk

This is the HKIRC's first research initiative focused on the .hk platform.

Only 7 per cent of all .hk registrations are online shopping portals. 3 per cent of these sites guarantee a secure payment model.

The .hk domains also face many other challenges. The survey indicates that 93 per cent of the 1,568 websites surveyed have not been updated in the past six months.

In addition, there is a low rate of interaction. Apart from emailing, only 28 per cent of the sites offer inquiry functions. These include online forms, forums and online chat services. Membership systems are still not adapted widely, with only 16 per cent of the sites running on this model.

HKIRC says that there is room to expand social media incorporation within websites in Hong Kong. A mere 10 per cent indicated they have social media tools linking to Facebook, YouTube, Twitter or Sina Weibo.

HKIRC announced the approval of the Chinese version of .hk at the end of June this year. Jonathan Shea, CEO of HKIRC suggested that web owners should regularly update their website and continue to invest in the creative use of Web 2.0. Fine-tuning security measures in sites would also encourage more users and boost online retail business in Hong Kong.

Source:
Campaign China

Related Articles

Just Published

23 hours ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

1 day ago

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

1 day ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.