2 days ago

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Nov 24, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024.

Nov 7, 2023

YouTube expands anti-ad blockers test: Good news for marketers?

Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?

Oct 10, 2023

What Southeast Asia’s best video ads are telling us

Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.

Oct 9, 2023

YouTube is the most popular free video service across all generations

The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.