youtube

May 18, 2024

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Apr 28, 2024

‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

Feb 15, 2024

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.

Dec 7, 2023

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Nov 24, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024.