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YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences
With over 750 entries and 126 jurors over six markets, the first-ever YouTube Works Awards Southeast Asia came in with a bang. Celebrating the best advertising on the platform, the winning entries are an illustration of industry-wide trends, from the increasing adoption of AI to authentic creator collaborations and multi-format, multi-device storytelling.
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YouTube’s Ashley Chang on five things marketers should know about culture in 2024
In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024.
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YouTube expands anti-ad blockers test: Good news for marketers?
Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?
What Southeast Asia’s best video ads are telling us
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
YouTube is the most popular free video service across all generations
The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.
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