youtube
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
YouTube expands Spring partnership as social commerce takes off
The new offering allows creators to integrate digital products on YouTube content.
YouTube accounts for almost half of all ad-supported TV streaming in US
People are choosing to watch YouTube on connected TVs more than any other ad-supported platform.
TikTok has made the most progress toward media responsibility standards: Mediabrands report
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4
A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.
See 7Eleven's ode to proper distancing (and more of the most popular ads from around APAC)
APAC YouTube Ads Leaderboard: Air New Zealand, Yuu, IM3 Ooredoo, Pepsi, Shopee, Dtac and and more appear in the latest list of the top ad video in each of 13 APAC markets.
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