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Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
YouTube ad revenue declines as brands cut budgets
Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.
Nielsen adds YouTube in Total Ad Ratings in three SEA markets
Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.
YouTube’s VP of advertising on Shorts, brand safety, CTV, and more
Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.
Google addresses overly-conservative exclusion lists with central brand suitability solution
EXCLUSIVE: New control center that will cover YouTube and the Google Display Network aims to tackle blanket exclusion approaches that are hampering creators’ ability to monetize— and brings more robust self-serve controls to advertisers’ hands.
YouTube doubles down on Shorts with new monetisation program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
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