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May 6, 2022

Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”

Apr 28, 2022

Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.

Apr 27, 2022

How might Elon Musk’s free-speech stance affect Twitter advertisers?

The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.

Apr 26, 2022

Twitter agrees to sell to Elon Musk, who promises string of changes

Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.

Apr 20, 2022

Footballer Shaun Wright-Phillips on social media hate and brand endorsements

The former midfielder who played for England, Chelsea and Manchester City among others, spoke with Campaign India on the sidelines of an event organised by DreamSetGo.

Apr 14, 2022

Tech platforms' losses from IDFA to hit $16 billion in the coming year

Facebook to suffer the worst jolt from Apple's privacy squeeze, which caused four large platforms to lose $10 billion in lost revenue, notes a new report from Lotame.