twitter

4 days ago

Twitter halts Covid-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

Nov 29, 2022

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

Nov 29, 2022

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

Nov 24, 2022

Twitter splits with consumer PR AOR

Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.

Nov 15, 2022

5 things for brands to know about Mastodon

As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.

Nov 15, 2022

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.