Twitter halts Covid-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
Elon Musk slams Apple for pulling ad spend from Twitter
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
Twitter splits with consumer PR AOR
Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.
5 things for brands to know about Mastodon
As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
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