Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers.
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins