Agencies ‘disappointed’ by Twitter’s handling of misreported metrics
One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”
Twitter overstated user metrics for nearly three years
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
How might Elon Musk’s free-speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.
Twitter agrees to sell to Elon Musk, who promises string of changes
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.
Footballer Shaun Wright-Phillips on social media hate and brand endorsements
The former midfielder who played for England, Chelsea and Manchester City among others, spoke with Campaign India on the sidelines of an event organised by DreamSetGo.
Tech platforms' losses from IDFA to hit $16 billion in the coming year
Facebook to suffer the worst jolt from Apple's privacy squeeze, which caused four large platforms to lose $10 billion in lost revenue, notes a new report from Lotame.
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