sina weibo

Jun 28, 2017

Nielsen China partners with Sina Weibo to enhance DAR offerings

The company also rolls out Digital Brand Effect for the first time in China.

Feb 5, 2016

Social media a priority in China but strategy still hazy: Forrester

CHINA - Chinese marketers’ social-media spending will continue to grow rapidly, but challenges in defining strategy and measuring effectiveness persist, according a new report by Forrester.

Mar 24, 2014

Is Sina Weibo worth $500 million?

How do we assess the commercial value of Sina Weibo?

Jul 16, 2013

CASE STUDY: How Dove instigated debate around beauty notions in China

Unilever's Dove challenged stereotypical standards of physical appearance in China in order to showcase its brand value of 'real beauty by real women'.

Apr 12, 2013

On the trail of scantily clad zombies who like vodka and haircare on Sina Weibo

Join Kevin Lee, director at Skye Analytics, a division of Skye Media, as he goes zombie hunting on Sina Weibo and uncovers a lair of the automatons, all of whom are suspiciously enamored with the same set of unrelated brands.

Feb 4, 2013

CASE STUDY: How KWC used social media campaign to connect with young consumers

HONG KONG - Kowloon Watch Company (KWC) won young Mainland Chinese consumers’ hearts with an unusual approach through Sina Weibo.