Apr 12, 2013

On the trail of scantily clad zombies who like ...

Join Kevin Lee, director at Skye Analytics, a division of Skye Media, as he goes zombie hunting on Sina Weibo and uncovers a lair of the automatons, all of whom are suspiciously enamored with the same set of unrelated brands.

Mar 8, 2013

Zombie nation: What's the ROI of social media in China?

Zombies—automated programs that follow and even post responses on social-media sites—may inflate a brand's sense of its success. Kevin Lee, director at Skye Analytics, a division of Skye Media, explains how to spot zombies and avoid their evil ways to build true online engagement.