Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.
Action has to start somewhere, says the co-founder of marketing consultancy R3.
R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.
How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies.
R3's Greg Paull reports from the ANA (Association of National Advertisers) 2016 Masters of Media Conference in the US.
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