chinese

Mar 3, 2022

How Chinese down-jacket brand Bosideng Is plotting its global expansion

The largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field?

Nov 29, 2021

Chinese consumers getting more conscious of their consumption: Publicis' Edge

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.

Jan 20, 2020

Cocky American marketers struggle to look beyond data in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Nov 28, 2019

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."

May 8, 2019

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

Apr 15, 2019

To post-90s Chinese, luxury is no longer for rich people

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.