Jul 16, 2023

From London to Paris: Where are all the Chinese tourists this summer?

Although Chinese arrivals to Europe have not recovered to pre-pandemic levels, those who are traveling are splurging more and venturing off the beaten path.

Jan 27, 2023

Nike inspires children to dream big with rousing Chinese New Year campaign

Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.

Mar 3, 2022

How Chinese down-jacket brand Bosideng Is plotting its global expansion

The largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field?

Nov 29, 2021

Chinese consumers getting more conscious of their consumption: Publicis' Edge

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.

Jan 20, 2020

Cocky American marketers struggle to look beyond data in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Nov 28, 2019

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."