Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.
The largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field?
TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.
Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.
"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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