Michael Heusner
Nov 28, 2019

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."

Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving

DoorDash in collaboration with The Martin Agency is hoping to spice up Thanksgiving with recipes crafted by American author, chef, restaurateur, food personality, producer, and (attorney?) Eddie Huang.

Huang, who is of Taiwanese descent, lamented the fact that the traditional Thanksgiving meal has remained virtually unchanged for hundreds of years despite an explosion of diversity within America.

"When people say Thanksgiving they don’t think of Chinese food or Taiwanese people… they don’t think of me," Huang said.

The All-American Thanksgiving from DoorDash on Vimeo.

In his collaboration with DoorDash, Huang hosts a multicultural Thanksgiving celebration, with his special General Huang’s Spatchcock turkey as the headliner, marking the first time that these dishes have ever been tasted outside of Chef Huang’s family and closest circle of friends.

His lion’s head meatballs and Xo string beans also stole the show, as the conversation around the table centered around Thanksgiving traditions from those who grew up in Indian, Italian, Hispanic, and black households.

"It’s really cool to celebrate Thanksgiving in our way—celebrating diversity, local culture, inclusiveness and showing thanks for the things that are working in America (while nothing is ever perfect)," said Huang.

In second grade, Huang recalled bringing seaweed to his school's show-and-tell time. "All the kids were like: ‘Ewww, he just brought shark’s poop from the bottom of the ocean! Shark’s pooped on Eddie’s food!’"

Eddie said he felt canceled and shut down. That’s when he stopped sharing and started eating alone, a practice that continued well into his middle school years.

According to Huang these early experiences with "food hate" are the exact reasons why he wanted to become a chef - committing himself to opening minds and stomachs and gateways to new cultures.

Source:
Campaign US

Related Articles

Just Published

3 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

4 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.