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What exactly can 10,000 photos of Bored Apes teach marketers about membership?
Scarcity is part of what makes NFTs valuable – but value is also built in because the act of buying one is the ultimate status symbol in some digital communities.
True transformation: Our coverage during COVID
MEMBER'S NEWSLETTER: Over the past few months Campaign has become a focal point for shared experiences, opinions and strategies on how to navigate a changed world.
Costco grand-opening hoopla gives way to disappointment in Shanghai
A week after its China debut caused a frenzy, the retailer is enduring a wave of membership cancellations.
3 unique features of China’s new retail
Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?
Don't miss out on Campaign's crucial March issue
Upcoming print magazine will feature annual Agency Report Cards and family tree chart while diving into how media agencies really provide value, KOL marketing challenges and more.
HKIRC said online retail and user engagement is lacking in .hk domains
HONG KONG - Hong Kong Internet Registration Corporation (HKIRC) has announced the lack of online retail platforms and secure payment measures under the .hk domain.
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