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Hermès unveils scarves at rock'n roll pop-up in China
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Mar 14, 2019

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

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Tencent game tie-in sends lipstick sales soaring
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Feb 12, 2019

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

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Not doctor-approved: China bans marketing of beauty products as ‘medical’
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Feb 11, 2019

Not doctor-approved: China bans marketing of beauty ...

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

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Major WeChat trends brands can’t ignore in 2019
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Jan 8, 2019

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

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LVMH digital czar on China, sales and the new definitions of luxury
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Nov 19, 2018

LVMH digital czar on China, sales and the new ...

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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World Consumer Rights Day is back: Prep your PR team
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Mar 7, 2018

World Consumer Rights Day is back: Prep your PR team

The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.

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