Ruonan Zheng

Aug 11, 2020

Are sales associates the new luxury KOLs post-COVID-19?

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak.

Jun 27, 2020

Will China’s shopping festivals save the luxury market?

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.

Jun 1, 2020

Alibaba attempts to replicate Taobao model overseas

The platform encourages people to share within the AliExpress app, hoping to create a shopping environment similar to Taobao.

May 25, 2020

Overseas obstacles for Chinese companies in a ...

Chinese companies are expanding their footprints to overseas markets to offset slowing domestic economic prosperity. Here's a look at some of the resistance they may face.

Jan 30, 2020

Luxury brands take action as coronavirus spreads

More than 13 brands and fashion groups including LVMH, Kering, L'Oreal, Estee Lauder, Perfect Diary and Neiwai made donations or other shows of support, and reaped public gratitude.

Jan 13, 2020

US affordable luxury brands’ problems run deeper in ...

A problem often overlooked is their waning desirability among the Chinese consumer - whose knowledge of affordable luxury brands started to shift long ago.