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Major WeChat trends brands can’t ignore in 2019
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Jan 8, 2019

Major WeChat trends brands can’t ignore in 2019

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

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LVMH digital czar on China, sales and the new definitions of luxury
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Nov 19, 2018

LVMH digital czar on China, sales and the new ...

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

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World Consumer Rights Day is back: Prep your PR team
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Mar 7, 2018

World Consumer Rights Day is back: Prep your PR team

The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.

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The 5 diverging ways luxury brands approach China ecommerce
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Jan 8, 2018

The 5 diverging ways luxury brands approach China ...

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

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Decoding Chinese millennials: Navigating gender roles
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Dec 4, 2017

Decoding Chinese millennials: Navigating gender roles

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

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These WeChat campaigns won over 'Super Golden Week' luxury tourists
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Oct 16, 2017

These WeChat campaigns won over 'Super Golden Week' ...

Jing Daily analyses the campaigns that worked, and a few that didn't.

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