China in 2010 was markedly different from how it is now. Consumers would flock to stores from the likes of big US luxury goods makers Michael Kors and Kate Spade often bypassing Prada and Louis Vuitton in the process. Now, a decade later, it feels like the warm glow of these brands is fading increasingly mature consumers are shifting their preferences and shopping elsewhere. Rising tariff costs are only adding to the woes of these brands, meaning they...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events