michael kors

Jan 13, 2020

US affordable luxury brands’ problems run deeper in China than the trade war

A problem often overlooked is their waning desirability among the Chinese consumer - whose knowledge of affordable luxury brands started to shift long ago.

Dec 19, 2017

Why Michael Kors’ Shanghai party is a killer digital marketing campaign

Luxury brand harnesses live streaming and user-generated content.

Jul 27, 2017

How Michael Kors buy will boost Jimmy Choo’s headway in China

Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.