michael kors
Jul 11, 2021
Is China’s Affordable Luxury Market Dying?
Due to the pandemic, Chinese consumers are are now looking to trade up and buy “investment pieces”, instead of buying trendy seasonal apparel items.
Jan 13, 2020
US affordable luxury brands’ problems run deeper in China than the trade war
A problem often overlooked is their waning desirability among the Chinese consumer - whose knowledge of affordable luxury brands started to shift long ago.
Dec 19, 2017
Why Michael Kors’ Shanghai party is a killer digital marketing campaign
Luxury brand harnesses live streaming and user-generated content.
Jul 27, 2017
How Michael Kors buy will boost Jimmy Choo’s headway in China
Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.
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