Adina-Laura Achim

7 luxury sectors Chinese consumers love post-Covid
Marketing
Mar 15, 2021
Adina-Laura Achim

7 luxury sectors Chinese consumers love post-Covid

Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them.

Why conscientious consumption will (eventually) drive sales in China
Marketing
Feb 21, 2021
Adina-Laura Achim

Why conscientious consumption will (eventually) ...

Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?

Four marketing tactics to win China in 2021
Marketing
Feb 11, 2021
Adina-Laura Achim

Four marketing tactics to win China in 2021

From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.

3 reasons to expand your retail footprint in China right now
Marketing
Feb 3, 2021
Adina-Laura Achim

3 reasons to expand your retail footprint in China ...

The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.

Will A Reboot In China-US Relations Help Luxury?
Advertising
Jan 24, 2021
Adina-Laura Achim

Will A Reboot In China-US Relations Help Luxury?

Europe's luxury brands could benefit from continued tensions between China and The US and come out as the winners.

Why China is a decade ahead in social-driven sales
Digital
Jan 12, 2021
Adina-Laura Achim

Why China is a decade ahead in social-driven sales

Social commerce sales in China are ten times that of the US. How did China get so far ahead?

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