Adina-Laura Achim

Feb 21, 2021

Why conscientious consumption will (eventually) ...

Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?

Feb 11, 2021

Four marketing tactics to win China in 2021

From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.

Feb 3, 2021

3 reasons to expand your retail footprint in China ...

The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.

Jan 24, 2021

Will A Reboot In China-US Relations Help Luxury?

Europe's luxury brands could benefit from continued tensions between China and The US and come out as the winners.

Jan 12, 2021

Why China is a decade ahead in social-driven sales

Social commerce sales in China are ten times that of the US. How did China get so far ahead?

Jan 5, 2021

How top brands are recruiting first-time buyers in ...

A look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers.