Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021.
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.
Europe's luxury brands could benefit from continued tensions between China and The US and come out as the winners.
Social commerce sales in China are ten times that of the US. How did China get so far ahead?
A look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
