Jun 29, 2020

What are China’s new market demands after COVID-19?

JD.com executives discussed post-COVID-19 market trends, and the company’s consumer knowledge reinforced the belief that shoppers now have different needs.

Jun 17, 2020

Why cross-category marketing works in China

Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.

May 4, 2020

Meet Pinduoduo, Alibaba’s newest competition

Chinese e-tailer Pinduoduo has found success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences.

Dec 19, 2019

Is social selling China’s next big marketing trend?

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.

Dec 16, 2019

Why western luxury brands need TikTok

TikTok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base.

Dec 3, 2019

China’s new sponsored-post model crushes counting ...

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.