Adina-Laura Achim

Send feedback to Adina-Laura Achim.
Premium
Is social selling China’s next big marketing trend?
Premium
Marketing
Dec 19, 2019
Adina-Laura Achim

Is social selling China’s next big marketing trend?

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.

Premium
Why western luxury brands need TikTok
Premium
Advertising
Dec 16, 2019
Adina-Laura Achim

Why western luxury brands need TikTok

TikTok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base.

Premium
China’s new sponsored-post model crushes counting “likes”
Premium
Advertising
Dec 3, 2019
Adina-Laura Achim

China’s new sponsored-post model crushes counting ...

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Premium
Marriott International names new APAC sales and marketing head
Premium

1 Marriott International names new head APAC marketer

Premium
Dentsu Aegis appoints Philippines CEO
Premium

2 DAN appoints Philippines CEO

Premium
What agencies need to survive the next decade
Premium

3 What agencies need to survive the next decade

Premium
Without cookies, what are the targeting options for advertisers in APAC?
Premium

4 Without cookies, what targeting options do advertisers have?

Premium
Publicis Groupe names new China CEO of media and digital
Premium

5 Publicis Groupe names new China CEO of media and digital

Premium
Is a cookie-less future a concern in mobile-heavy Asia?
Premium

6 Is a cookie-less future a concern in mobile-heavy Asia?

Premium
It's going to be a defining year for adtech: 2020 predictions
Premium

7 2020 will be a defining year for adtech

Premium
Samsung and L'Oreal ads found on climate change denial YouTube videos
Premium

8 Samsung and L'Oreal ads found on climate change denial YouTube videos

Premium
Diageo shortlists three agency groups in global media review
Premium

9 Diageo shortlists three agency groups in global media review

Premium
Expedia releases tactical Canada ad following Harry and Meghan news
Premium

10 Expedia releases tactical Canada ad following Harry and Meghan news