Premium
Is social selling China’s next big marketing trend?
Premium
Dec 19, 2019

Is social selling China’s next big marketing trend?

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.

Premium
Why western luxury brands need TikTok
Premium
Dec 16, 2019

Why western luxury brands need TikTok

TikTok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base.

Premium
China’s new sponsored-post model crushes counting “likes”
Premium
Dec 3, 2019

China’s new sponsored-post model crushes counting ...

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins