by Adina-Laura Achim | Campaign Asia

Adina-Laura Achim

Jan 6, 2022

Can Vietnam become the next China for luxury brands?

The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region.

Can luxury leverage China’s new direction?

Marketing

Nov 3, 2021

Adina-Laura Achim

Can luxury leverage China’s new direction?

China’s crackdown on a wide range of businesses shows Beijing is changing its strategy. But can luxury brands take advantage of this shift?

The birth of China’s cultural opinion leaders

Marketing

Oct 26, 2021

Adina-Laura Achim

The birth of China’s cultural opinion leaders

A new generation of creative tastemakers have emerged, called 'Cultural Opinion Leaders' (COLs). Are they China’s next big influencers?

Digital

Sep 13, 2021

Adina-Laura Achim

Glenfiddich taps digital designer Stephanie Fung ...

Whisky brand targets young Chinese consumers by aligning with up-and-coming artist.

Can luxury survive another year of the pandemic?

Marketing

Sep 5, 2021

Adina-Laura Achim

Can luxury survive another year of the pandemic?

Predicting the future of retail is hard, but the pandemic looks like it will reverse some trends, such as the democratisation of luxury and the return to physical stores.