Staff Reporters
Jan 23, 2019

Don't miss out on Campaign's crucial March issue

Upcoming print magazine will feature annual Agency Report Cards and family tree chart while diving into how media agencies really provide value, KOL marketing challenges and more.

Don't miss out on Campaign's crucial March issue

Campaign Asia-Pacific is very proud of the special print issues we produce three times a year for our Members, and the March 2019 magazine is no exception.

It will include one of our most hotly-anticipated features of the year — the annual Agency Report Cards, benchmarking the progress and pitfalls of all major Asia-Pacific agencies during the past year — a must-read for agencies and brands alike interested in knowing which shops are outperforming or underperforming their peers.

This issue not only provides a look at who the region’s creative, media and digital agencies have hired and fired in the last calendar year, but provides inspiration from their latest innovative ideas for products, campaigns, staff development and diversity.

Prefacing the Agency Report Cards will be articles introducing themes from two major Campaign events taking place this first half of the year. The first, on March 5, is the annual Campaign360 conference, held at the Capella Singapore hotel, now world famous as the site of last year's Trump-Kim summit meeting.

Campaign360 takes ‘value’ as its main theme this year. Industry leaders will be taking to the stage to debate the future of media agencies as value providers; and our magazine articles will reflect this. We’ll ask these chiefs what their biggest challenges look like going forward. We’ll discuss which talent will be needed to service the agencies of the future, and how well placed the industry is to develop this. And we’ll present the results of our exclusive survey of CMOs, CFOs and CEOs, completed in collaboration with Kantar, which investigates the business of marketing and how to bridge knowledge gaps across the c-suite.

The second theme is ‘Digital China’, introducing speakers and content from our Digital360Festival, which takes place in Shanghai on March 28. A critical meeting ground for the industry in China, the festival will take an in-depth look at the current digital environment and assess to what extent firms are succeeding in pivoting their offerings to put customer experience in a central position. In the magazine you’ll hear from a couple of the top speakers; and you’ll learn about the latest trends and concerns around KOL marketing, including case studies.

The magazine will also include the latest Agency Family Tree in the form of a useful pull-out chart, an essential reference tool and near-mandatory decoration for any industry office!

How to become a member and receive a copy of the magazine

To receive your copy of Campaign’s March Issue, become a Campaign member today. Membership gives you more:

  • In-depth editorial analysis on major industry developments and innovations
  • Campaign print specials, including the March special
  • Asia's Power List: Top 50 Brand Marketers
  • Exclusive research studies on hot topics from gender diversity to Asia’s Top 1000 Brands
  • Front stage pass: Conference video insight sessions
  • 20% discount at conferences including Digital360Festival, CampaignComms, Women Leading Change and more...

Join Now

For information on the advertising rates in the March special and bespoke packages for your business, contact your Campaign rep below:

Southeast Asia
Gareth Scott,
Commercial Director
Tel: +65 6579 0556
Email: gareth.scott@haymarket.asia

North Asia
Sonia Young,
Commercial Director
Tel: +852 3175 1974
Email: sonia.young@haymarket.asia
 

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