Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.
Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.
HONG KONG - Hong Kong Internet Registration Corporation (HKIRC) has announced the lack of online retail platforms and secure payment measures under the .hk domain.
HONG KONG - FedEx is believed to be pitching its regional digital B2B account.
SINGAPORE - Spring Singapore, the local enterprise development agency, has appointed DDB for its estimated US$1.4 million creative account.
TOKYO - Japan's impending recession, while not yet officially declared, is likely to put increased pressure on the nation's already struggling small and medium sized enterprises (SMEs), and consequently their agency partners.
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