Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

Smaller screens are set to eclipse television sets in terms of viewing time for the first time in China this year, according to a media forecast report by eMarketer.

Citing digital video as a key driver for increased mobile time, the report estimates that Chinese adults will spend 2 hours and 39 minutes a day on mobile devices. That accounts for close to half of their daily media time 41.6%, up 11.1 % compared...

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