iqiyi

Sep 29, 2020

iQiyi embraces programmatic to monetise international platform

Video platform eyes private-marketplace deals for its premium video content.

Sep 23, 2020

Taiwan rule change cuts off 2 million iQiyi users

A regulatory change prohibits local agents from reselling the streaming service in the market.

Sep 15, 2020

Hits and misses: Malaysia Day campaigns from bad to better

Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.

Aug 7, 2020

iQiyi to focus on driving product sales through content, says CMO

The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.

Jun 29, 2020

Asia-Pacific Power List 2020: Vivian Wang, iQiyi

Staying current and youthful, Wang and her team are putting technology to work to maximise the Chinese video site's competitiveness.