Rising costs push consumers to rethink streaming services: What should platforms do?
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
iQiyi's ad about ads is better than you might expect
Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.
iQiyi embraces programmatic to monetise international platform
Video platform eyes private-marketplace deals for its premium video content.
Taiwan rule change cuts off 2 million iQiyi users
A regulatory change prohibits local agents from reselling the streaming service in the market.
Hits and misses: Malaysia Day campaigns from bad to better
Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.
2020 Power List: How Lazada and iQiyi are engaging customers in fresh, creative ways
We’ll likely see more hybridised marketing models combining live and digital elements.
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