iqiyi

Oct 3, 2024

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

Feb 6, 2023

Rising costs push consumers to rethink streaming services: What should platforms do?

Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?

Aug 20, 2021

iQiyi's ad about ads is better than you might expect

Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.

Sep 29, 2020

iQiyi embraces programmatic to monetise international platform

Video platform eyes private-marketplace deals for its premium video content.

Sep 23, 2020

Taiwan rule change cuts off 2 million iQiyi users

A regulatory change prohibits local agents from reselling the streaming service in the market.

Sep 15, 2020

Hits and misses: Malaysia Day campaigns from bad to better

Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.