Ad Nut
Aug 20, 2021

iQiyi's ad about ads is better than you might expect

Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.

Ad buyers are people too. That simple truth lies at the heart of the above film from F5 Shanghai for mainland movie and video site iQiyi. While watching the fun living-room interactions of a TV-watching family, we can't help but absorb several lessons about iQiyi's value as a smart-TV advertising platform. 

Said Adams Fan, chief creative officer at F5:

Rational data and facts are indeed the most persuasive, but we had to strike the right balance between facts and entertainment. We had to communicate the information in more effective ways. We showed how cold, hard facts can be translated into warm and memorable stories.

Ad Nut agrees, Adams. Nice job.

Ad Nut also wonders how the ad is being distributed to make sure it reaches the intended audience of advertising decision-makers, and has dispatched a minion to request details about this.

CREDITS

Brand: iQIYI
Agency: F5 Shanghai
Chief Creative Officer: Adams Fan
Senior Copywriter: Maureen Peng
Account Management: Pan Gu
Project Management: Maureen Peng
Art Director: Potato Zhang

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

3 hours ago

Tech MVP 2024 opens for entries

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

5 hours ago

Clean Creatives accuses five B Corp agencies of ...

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

5 hours ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

6 hours ago

Why are retail media networks gaining traction in APAC?

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.