Feb 26, 2024

WeChat dominates China's social media: All B2B brands invest

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

Feb 15, 2024

Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK

Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.

Feb 13, 2024

Havas expands in B2B marketing with new acquisition

Ledger Bennett has been in B2B marketing for close to 40 years.

Jan 17, 2024

10 trends that will shape B2B marketing in 2024

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

Sep 26, 2023

Influencer marketing dominating B2B, Ogilvy report reveals

Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.