b2b

Oct 4, 2019

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

Feb 4, 2019

Are you leaving your channel partners behind?

Your channel partners are struggling with disruption too. To help them, start by forgetting about traditional channel management.

Sep 6, 2018

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

Jan 3, 2018

Kimberly-Clark's colourful B2B ad uses B2C tricks

Geometry Global brings sporting goods-style drama to a sterile garment ad.

Nov 29, 2016

B2B: All the gear, no idea?

Don’t forget about human creativity and insight in the avalanche of shiny new tools and platforms.