b2b

4 days ago

Plain? Predictable? Think again. B2B marketing is a hot potato

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

Apr 22, 2025

Why B2B influencers are an essential spend for marketers

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

Mar 18, 2025

Former Dentsu APAC heads launch regional B2B marketing agency

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.

Jul 29, 2024

The Guardian apologises over ‘watch porn’ ad placed next to child abuse article

The newspaper called the placement of the print ad ‘an oversight’ on its part.

May 21, 2024

The blurring lines between B2B and B2C marketing strategies

CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.

Feb 26, 2024

WeChat dominates China's social media: All B2B brands invest

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.