b2b

Sep 20, 2022

B2B marketers seek creativity boost to stand out

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Mar 4, 2022

Luke Nathans joins B2B firm Kingfisher as CMO

The former APAC CEO of Iris will work with global telcos to provide a more consumer-friendly offering to upgrade mobile phones.

Feb 8, 2022

Dentsu's Merkle B2B absorbs Gyro and Merkle DWA

Combined entity will be led in Singapore by Rhys Taylor, who has led the Asia Pacific offices of Gyro since 2020.

Dec 8, 2021

The Hoffman Agency launches media relations consultancy

The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.

Aug 20, 2021

iQiyi's ad about ads is better than you might expect

Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.

Jul 29, 2021

LinkedIn to B2B marketers: It's time to build your brand

A study by LinkedIn’s The B2B Institute shows marketers should be just as concerned with building their brands as chasing leads.