b2b

Aug 20, 2021

iQiyi's ad about ads is better than you might expect

Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.

Jul 29, 2021

LinkedIn to B2B marketers: It's time to build your brand

A study by LinkedIn’s The B2B Institute shows marketers should be just as concerned with building their brands as chasing leads.

Jul 16, 2021

Is B2B marketing in need of an urgent re-invention?

SOUNDING BOARD: B2B companies have relied on rational and sedate, data-driven marketing strategies historically, but as they face up to younger decision makers, we ask if they need to change tack and embrace more creativity in their communication.

Jul 16, 2021

How to combine B2B’s rational skills with B2C's creativity to target decision makers

Now more than ever, brands need to continue to uncover what drives customers, develop content that’s relevant for the right people, and deliver this content at the right time and place, writes the B2B lead at VCCP.

Jul 7, 2021

IBM CMO is taking ‘a completely new approach’ to B2B marketing

Carla Piñyero Sublett talks about her vision for IBM as it spins off its infrastructure services business.

Jun 1, 2021

How account-based marketing is moving beyond targeting to focus on experience

Don’t let ABM perfection get in the way of progress towards better B2B account-based experience says DWA’s managing director for ANZ.