b2b

Oct 26, 2020

How to unlock B2B marketing ROI through connected experiences

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.

Sep 2, 2020

DAN's Merkle melds five agencies to create global B2B group, eyes $120 billion market

The unit already employs 1,000 people, serves over 100 clients and manages $16 billion in global billings.

Aug 4, 2020

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Jul 23, 2020

A flightplan for B2B marketers to emerge from crisis

The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.

Oct 4, 2019

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

Feb 4, 2019

Are you leaving your channel partners behind?

Your channel partners are struggling with disruption too. To help them, start by forgetting about traditional channel management.