b2b
How B2B marketers can be more proactive in 2023
The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.
B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Luke Nathans joins B2B firm Kingfisher as CMO
The former APAC CEO of Iris will work with global telcos to provide a more consumer-friendly offering to upgrade mobile phones.
Dentsu's Merkle B2B absorbs Gyro and Merkle DWA
Combined entity will be led in Singapore by Rhys Taylor, who has led the Asia Pacific offices of Gyro since 2020.
The Hoffman Agency launches media relations consultancy
The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.
iQiyi's ad about ads is better than you might expect
Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.
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