Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
The unit already employs 1,000 people, serves over 100 clients and manages $16 billion in global billings.
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Your channel partners are struggling with disruption too. To help them, start by forgetting about traditional channel management.
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