Carol Huang
Sep 23, 2020

Taiwan rule change cuts off 2 million iQiyi users

A regulatory change prohibits local agents from reselling the streaming service in the market.

Taiwan rule change cuts off 2 million iQiyi users

Taiwan authorities have banned local agents from providing access to over-the-top (OTT) services provided by mainland streaming sites. The regulation was implemented early this month and gave some warning for companies to suspend the services.

iQiyi's OTT agent in Taiwan announced on September 21 that it would stop providing the service after October 15. The agency has already stopped selling iQiyi memberships, as of September 3. The implementation of the new regulation will affect 2 million iQiyi users in Taiwan.

Taiwan authorities have been considering the ban since May to curb the influence of mainland streaming platforms. The government changed a list of prohibited commercial activities, and the ban on local agents providing OTT TV service for Chinese firms was the only update.

We TV, an OTT service in Taiwan provided by Tencent, is also affected by the regulation change. The service has not announced any change so far, and Tencent declined to comment for this article.

YouTube, Line TV and Netflix also offer their OTT services in Taiwan. 

Related Articles

Just Published

1 hour ago

Why do so many agencies continue to work with ...

The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.

1 hour ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

2 hours ago

Virtual avatars are a chance for audiences to start ...

Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.

2 hours ago

Display in Muji. Book plots in haiku format. ...

INSPIRATION STATION: Singapore's National Library Board promotes reading with help from Ogilvy, Muji, and a venerable Japanese poetic form.