tencent
What's the fuss about private-traffic marketing in China?
Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.
How brands are supporting women in remote Chinese villages
Brands and platforms like PepsiCo, Alibaba, Tencent, ByteDance and Bilibili have stepped up support through CSR programmes while encouraging online consumer education and interaction.
Weixin Channels: The next point of growth for WeChat marketing in China
CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
China unblocks internet links: A big change for marketers
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
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