tencent

Nov 17, 2022

Tencent's revenue continues to fall, will divest from Meituan

China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.

Aug 18, 2022

Tencent cuts 5,000 jobs, slashes marketing spend by 21%

Chinese tech platform reports its first revenue dip for the second quarter of its financial year.

Jun 28, 2022

How luxury can benefit from Tencent and Alibaba’s thawing relations

The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.

Apr 19, 2022

What's the fuss about private-traffic marketing in China?

Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.

Mar 9, 2022

How brands are supporting women in remote Chinese villages

Brands and platforms like PepsiCo, Alibaba, Tencent, ByteDance and Bilibili have stepped up support through CSR programmes while encouraging online consumer education and interaction.

Feb 22, 2022

Weixin Channels: The next point of growth for WeChat marketing in China

CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.