Police in China have arrested three people who allegedly posed as marketers for 'Lao Gan Ma' brand chili sauce after millions in advertising fees were not paid.
Brands from the region account for a quarter of the names on this year's brand-value ranking, including 17 from China.
Working for a company as critical to Chinese digital marketing as Tencent, Lau's growth priorities hold a lot of influence over the success of many brands.
Chinese video giant will use Iflix as backbone of its Southeast Asian expansion plans.
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Southeast Asian OTT platform is exploring a sale to avoid the same fate as rival Hooq, which entered into liquidation in March after struggling to make finances work.
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