tencent

Apr 19, 2022

What's the fuss about private-traffic marketing in China?

Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.

Mar 9, 2022

How brands are supporting women in remote Chinese villages

Brands and platforms like PepsiCo, Alibaba, Tencent, ByteDance and Bilibili have stepped up support through CSR programmes while encouraging online consumer education and interaction.

Feb 22, 2022

Weixin Channels: The next point of growth for WeChat marketing in China

CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.

Nov 16, 2021

Kuaishou: TikTok’s Chinese nemesis

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Oct 19, 2021

BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

Oct 4, 2021

China unblocks internet links: A big change for marketers

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.