tencent
Chinese e-commerce giants battle for offline advertising market
As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.
The power of positivity
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
How does Tencent continually connect with China’s ever-changing consumer?
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
China's gaming giants propose new ratings for age groups
The joint proposal comes at a time when the Communist party tightens regulations around issuing new games.
BAT companies prove the case for customer-centrism
Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.
The Trade Desk’s Jeff Green on how to crack China
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
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