China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.
Chinese tech platform reports its first revenue dip for the second quarter of its financial year.
The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.
Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.
Brands and platforms like PepsiCo, Alibaba, Tencent, ByteDance and Bilibili have stepped up support through CSR programmes while encouraging online consumer education and interaction.
CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.
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