Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.
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