tencent
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Tencent's revenue continues to fall, will divest from Meituan
China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.
Tencent cuts 5,000 jobs, slashes marketing spend by 21%
Chinese tech platform reports its first revenue dip for the second quarter of its financial year.
How luxury can benefit from Tencent and Alibaba’s thawing relations
The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.
What's the fuss about private-traffic marketing in China?
Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.
How brands are supporting women in remote Chinese villages
Brands and platforms like PepsiCo, Alibaba, Tencent, ByteDance and Bilibili have stepped up support through CSR programmes while encouraging online consumer education and interaction.
Weixin Channels: The next point of growth for WeChat marketing in China
CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.
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