Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
Games and social media drive growth for the Chinese tech behemoth as it profits from post-pandemic spending.
The Trump administration is reportedly considering a ban on Chinese payment systems Alipay and WeChat Pay, which would impact not only those companies but many other brands and retailers as well.
Smart mirrors are set to spread as a vehicle for brands to reach consumers in malls and hotels, thanks to a deal involving Fiture, Tencent and C Ventures.
Getting Tesla's Model 3 and Model X into Tencent's popular mobile game, Game for Peace, resulted in a boost for test drives and orders.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins