tencent

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BAT companies prove the case for customer-centrism
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May 22, 2019

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

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The Trade Desk’s Jeff Green on how to crack China
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May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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Tourism NZ partners with Tencent
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May 6, 2019

Tourism NZ partners with Tencent

The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.

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Tencent advertising revenue soars 44%
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Mar 22, 2019

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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Tencent game tie-in sends lipstick sales soaring
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Feb 12, 2019

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

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The Trade Desk opens for business with top China streaming services
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Nov 13, 2018

The Trade Desk opens for business with top China streaming services

Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.

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