tencent
BAT companies prove the case for customer-centrism
Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.
The Trade Desk’s Jeff Green on how to crack China
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
Tourism NZ partners with Tencent
The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.
Tencent advertising revenue soars 44%
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
Tencent game tie-in sends lipstick sales soaring
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
The Trade Desk opens for business with top China streaming services
Company announces integrations with Baidu Exchange Services, iQiyi, Tencent Social Ads and Youku.
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