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Chinese e-commerce giants battle for offline advertising market
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Aug 13, 2019

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

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China's gaming giants propose new ratings for age groups
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Jun 28, 2019

China's gaming giants propose new ratings for age groups

The joint proposal comes at a time when the Communist party tightens regulations around issuing new games.

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BAT companies prove the case for customer-centrism
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May 22, 2019

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

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The Trade Desk’s Jeff Green on how to crack China
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May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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