baidu

Jun 18, 2020

Smart speaker ads on the increase in China

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.

Nov 7, 2019

Baidu shows resilience as revenue grows

The Chinese internet search giant has been under pressure from competitors like Meituan and Bytedance.

Sep 6, 2019

Alibaba acquires NetEase import e-commerce platform Kaola for around $2 billion

Alibaba will also lead a US$700 million investment in NetEase Cloud Music.

Aug 13, 2019

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

Aug 2, 2019

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

May 22, 2019

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.