Staff Reporters
Jul 24, 2018

Tencent Video leads OTT content market in China: eMarketer

Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.

Tencent Video is the leader in China’s subscription over-the-top OTT video market, according to eMarketer's latest market-share estimates, with Baidu-owned iQiyi and Alibaba-owned Youku the next two key players in a tight race. 

eMarketer expects 24% out of 229 million people who watch video via a subscription streaming service that bypasses traditional distribution in China will subscribe to Tencent Video by the end of 2018, and that figure will surpass 29%...

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