As Alipay becomes one of the top e-payment channels in the Chinese mainland and seeks overseas expansion, Ma is stepping further away from the business empire he created decades ago.
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
How merchants can use consumer insights from Alibaba to power product development success and impactful launches
Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
Amid competition and economic uncertainty, more brand participants in China's preeminent ecommerce festival in China may be seeking deeper customer engagement beyond driving up GMV with discounts.
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