The company took in US$33.88 billion in the quarter ended December 31, although active user numbers rose only slightly.
The ecommerce platform has been known for its pressurising work practices, and is facing backlash after the death of an overworked staff member.
Pact covers marketing, communications and creative services for the event.
Today’s installment plans provide Chinese shoppers and retailers with a new way to pay that offers them immediate gratification.
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.
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