alibaba

Jan 13, 2022

Tmall urges city dwellers to outfit themselves for the slopes

A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.

Nov 19, 2021

Steep profit decline, muted forecast clouds Alibaba Q3 earnings

Chinese technology giant reports heaviest profit decline in five years and slowest revenue growth since it listed in 2014.

Nov 11, 2021

Constancy and change: How the 11.11 global shopping festival is evolving

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Oct 19, 2021

BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

Oct 4, 2021

China unblocks internet links: A big change for marketers

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.